I write about search,
and I do it from Nairobi.

I live in Nairobi and I work online, but I didn't start there.

I started in sales at twenty, working physical stalls, pushing the products nobody else wanted to push. It's hard to describe what that's like if you haven't done it. You stand in front of strangers all day, you get told no, you keep going anyway. I was breaking out of my shell. By the end of it I had a different relationship with my own confidence.

After that I moved online. First transcription, then essay writing. That's how most people in Nairobi get started on the internet. You take whatever pays, you watch your accounts get closed without warning, you spend long stretches broke. What I took from those years was tenacity, and one realisation that ended up changing everything: if I wanted to make it, I had to actually upskill. Not chase the next gig. Build a skill someone would pay for on purpose.

So I went to Reddit and asked what was marketable. Copywriting kept coming up. I joined a Discord called the Copywriting Collective, and I'm still grateful to those people. I went to their office hours, had my copy annotated line by line, sat through teardowns. That community is where I learned to write. I think I'm a very good marketing copywriter because of it.

From there I landed a content writing job at CopySmiths, an Australian agency, and stayed for two years. Long-form, SEO-heavy work across a lot of different industries. The standards were high. I learned the actual craft there.

After CopySmiths I joined 180 Marketing, a US-based agency, and spent two years there. I rotated through more roles than I can cleanly list. My initial likes to be challenged, and they kept letting me move. I'd get pulled into a department as the hot subject for some new process, get it working, write the SOP, then get moved again. I do my best work when I'm being put on something I haven't done before.

Right now I do SEO for a portfolio of personal brands on Nick Gray's team, and that is where the AI search part of my work really started. Search stopped being ten blue links. AI Overviews, ChatGPT, and Perplexity answer the question directly now, and getting named in that answer is its own discipline.

That is the work I care about most: helping people show up when the search engine is an AI. I write about what I'm learning as I go. I'm not the loudest voice in this space, but I'm in it every day, on real sites, watching what actually moves.

Thank you for honouring me with your time. I'm happy to have you here.