Hi, I'm Tori.
I help brands show up in AI-powered search. Four years in content and SEO taught me how search actually works. The last stretch has been about what changes when the answer comes from an AI instead of a page of blue links.
I write about what's actually changing in search: how AI Overviews, ChatGPT, and Perplexity decide who gets named, and what that means for anyone who wants to be found. Some of it is new. A lot of it is the fundamentals, holding up better than people expect.
When I'm not at the laptop I'm usually reading fiction or out walking. I'm on book four of the Stormlight Archive and in no rush to finish, and I take very long walks in green places.
If you want the longer story, the About page has it. My writing lives over on Articles. Or just say hi on socials, they're at the bottom.
I'm glad you're here.
