Search stopped being ten blue links a while ago. The answer comes from an AI now, and getting named in it is its own discipline. Every other week I send one thing I'm actually seeing on real sites. No theory, no digest filler.
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What I'm seeing on real sites about who AI Overviews, ChatGPT and Perplexity decide to name.
A running look at which engines cited the work this fortnight, and why.
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Search stopped being ten blue links a while ago. The answer comes from an AI now, and getting named in it is its own discipline. Every other week I'll send you one thing I'm actually seeing on real sites. Here's the first.
When the answer comes from an AI, the only thing that gets cited is the one thing nobody else could have written. Here's the method I use to find it, with the numbers and the receipts.
Read it on the site →Content drawn from real work has more ranking potential in AI engines than almost anything else you could publish. The case studies you think are too small to write up are the exact thing an AI wants to cite.
A running feature: the engines that cited the work this fortnight.
That's it for this one. I'm off to take a long walk somewhere green, probably with book four of the Stormlight Archive. Reply and tell me what you want me to dig into next.
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